Three ways to bring James in
The same design lens has taken him from boutique inns across the Midwest to a 300‑person session for the FDI World Dental Federation in Poznań, Poland.
KEYNOTE
45-60 min + Q&A
Transforming Lives Through Design — Yours and Theirs
A well‑designed stay can be the exhale a guest didn’t know they needed — and it’s quietly lowering costs and raising ADR for the owner who created it. James makes the case that transforming a guest’s experience and transforming the bottom line are the same act, seen from two angles.
BREAKOUT
40 min + Q&A
The $0 Renovation
Every innkeeper loves their property — and nearly every one is missing something their guests see immediately. James reveals why the most powerful fixes cost nothing: they’re about subtraction, not addition. Owners leave with a specific list of no‑budget changes to spot on their own property by morning.
WORKSHOP
Half‑day,
capped attendance
Designing the Guest Experience That Keeps Them Coming Back
A hands‑on working session, not a lecture: attendees score their own property against a four‑part design framework and find its single highest‑leverage gap. They leave with a completed diagnostic and a signed 90‑day roadmap. For luxury properties, the same framework maps directly onto Michelin Key’s evaluation criteria.